Street music: Why face-to-face mixtape selling still matters
“It’s a freezing Thursday night in London, with snow blanketing much of the city. Hip-hop heavyweight DJ Premier is headlining Fabric, but not even his presence can guarantee a full house, with many fans opting to stay home and avoid the weather.
A couple walks up to the small queue outside the club, both wrapped up tight against the cold. As they near the entrance, they’re approached by a man wearing a black hoodie over a matching cap. "Hey there. Going to Premo?” he says, and holds out a CD. “You should check out our album. It’s real good hip-hop, dope punchlines. Only five quid.”
They look it over. “Nah, sorry,” says the man. “Not my thing. We’re good, thanks.”
The seller smiles. He’s heard that before. “Not a problem man. Here’s a free promo CD. Have a listen, you’ll really like it……”
Above is an extract from an article which featured in the Guardian last Thursday. It’s good to see UK Hip-Hop getting such wide coverage and makes an interesting read. Props to any one putting in the work. Pictured above: Unusual Suspects Kruger, Lord Measle and Dj Fingerfood at the last Holdin’ Court back in November.
The article can be found online here: